Business Transformation Services
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Essex Turbos & LWP
Essex turbos is one of the UK’s largest suppliers of aftermarket and reconditioned turbochargers
The Challenge
Essex Turbos had not addressed their internal processes or digital infrastructure in many years.
Key challenges included:
- An outdated website with poor online visibility.
- No effective customer or order management system.
- An internal stock management process reliant on spreadsheets and manual tracking.
- Legacy internal servers with no document collaboration capabilities.
- Mismanaged and underperforming Google PPC campaigns.
- A complete lack of an integrated SEO strategy.
- Outdated analogue phone systems.
- No GDPR compliance framework for digital payments or data storage.
The Solution
Initial Analysis & IT Infrastructure Overhaul:
We began with a comprehensive audit, identifying immediate pain points. The first step was replacing the internal server with a Microsoft Office 365 SharePoint environment, providing secure, cloud-based, company-wide file storage with real-time document collaboration.
We also replaced analog phone systems with modern VoIP technology, paired with a custom call statistics wallboard to deliver live, actionable call performance data.
PPC & SEO Management:
Our digital marketing specialists restructured the outdated Google PPC campaigns, optimising targeting, bidding strategies and ad copy to significantly increase inbound leads. Alongside this, we delivered an SEO overhaul, focusing on on-site optimisation, technical SEO improvements and keyword targeting to boost organic search rankings.
Website Redesign & Ecommerce Integration:
We managed a full website overhaul to modernise the brand, improve user experience and increase online visibility. This included integrating ecommerce functionality and aligning the site with the new SEO strategy.
Custom Internal Management System:
One of the most complex challenges was designing and developing a bespoke internal system incorporating:
- CRM & quotation tools
- Stock management
- Vehicle make/model lookup tables
- Live updating reports
- Direct integrations with Xero, DPD, TNT, FedEx, and Outlook
This system automated around 60% of the sales and shipping process, dramatically improving operational efficiency and reducing human error.
Compliance & Business Operations:
We conducted a GDPR compliance review, introducing secure on-site data storage protocols and online payment links to enhance data protection.
Additionally, we managed the update of health & safety compliance, forklift licenses, fire safety procedures and alarm systems as a parallel project.
The Results
✅ Increased call volume and inbound enquiries, contributing directly to revenue growth.
✅ Enhanced sales efficiency and reporting visibility through CRM automation and VoIP integration.
✅ Modernised IT infrastructure, improving data access, staff collaboration and operational resilience.
✅ Boosted online presence and e-commerce capabilities, resulting in measurable increases in traffic and sales.
✅ Strengthened operational decision-making with consistent, actionable reporting data
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19PFM & LWP
19PFM a growing mid-sized exterior cleaning firm poised for strategic expansion
The Challenge
The company faced multiple operational and growth challenges that were hindering performance and scalability:
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Outdated CRM system with limited capabilities and no automation.
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Fragmented advertising strategy across Google PPC, SEO and social media with poor ROI.
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Lack of performance tracking and analytics in customer communications.
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Inefficient internal processes with minimal technology integration.
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Hiring gaps in key departments affecting sales and administration workflow.
The Solution
Business Audit & Strategy Development:
A comprehensive audit of the company’s operations, sales pipeline and internal workflows was conducted to identify inefficiencies and growth barriers. The analysis uncovered key gaps in customer lifecycle management, marketing ROI tracking and scalability of existing systems. Based on these insights, a tailored strategic roadmap was developed, focused on streamlining operations, increasing productivity and positioning the business for long-term, scalable growth.
Digital Marketing Overhaul:
All digital marketing efforts were restructured to align with current best practices and high performing strategies. This included a complete rebuild of Google PPC campaigns to improve ad relevance and cost-efficiency, while implementing a robust SEO strategy to improve organic visibility. Social media channels particularly Facebook and Instagram were refined with new creative, targeting strategies and A/B testing to improve engagement and lead conversion. The result was significantly improved lead quality and a measurable decrease in cost per acquisition.
CRM & Automation Implementation:
The company transitioned from outdated, fragmented systems to a unified, cloud-based CRM platform tailored to the business’s specific needs. This CRM featured integrated sales tracking, customer management, task automation and AI-powered insights. Automation was applied across the sales and admin processes to eliminate manual tasks, increase follow-up consistency and enhance lead nurturing ultimately improving efficiency and customer experience.
VoIP System Integration:
An advanced VoIP phone system was implemented to modernise communications infrastructure. This system included features such as intelligent call routing, real-time call analytics, call recording and individual/team performance dashboards. It provided better oversight into customer interactions, improved internal communication and enabled data driven decision making around sales and support performance.
Talent Acquisition & Team Leadership:
LWP led the successful recruitment and onboarding of key personnel across sales and administration. Built and mentored a high-performing team aligned with company goals and culture. Leadership focused on empowering team members through clear KPIs, regular training and performance reviews resulting in stronger team cohesion, improved output and a foundation for sustainable expansion.
The Results
✅ Achieved up to 300% ROI on selected digital ad campaigns.
✅ Increased inbound call volume and sales enquiries, driving higher lead-to-sale conversion.
✅ Streamlined internal operations through automation and a robust CRM, significantly improving efficiency and customer tracking.
✅ Improved marketing effectiveness through better performance tracking and more targeted advertising.
✅ Strengthened team performance and capacity with strategic hires and leadership, supporting ongoing revenue growth.
Find Out More On How We Can Transform Your Organisation
At LWP we take the stress out of transforming your business by managing every aspect of the process, from integration to upgrading and analysis.
We have talented teams at your disposal that specialise in Google Workspace, Microsoft SharePoint which is perfect for optimising document storage, email management and real-time document collaboration. All these play a major part in optimising efficiency for all aspects of your business.
We also have a great team that can upgrade your VOIP telecoms system with multiple tracking options, a wallboard with live tracking in your office, a phone app for ease of use on the move.
Having accurate tracking and analytics is key to making major business decisions. LWP can achieve this by using an effective CRM system. They range from basic prebuilt systems such as HubSpot all the way to bespoke systems. Prebuilt are a great entry point to getting good customer management and reports but has limitations when it comes to reports at a higher level requiring different subscription platforms. Whereas bespoke made systems have unlimited potential for customer management reporting and even quoting systems all under one application.
If a CRM system is not an option reporting, tracking and analytics can be achieved with effective Excel or Google Sheets documents with integration with Zapier to create automations, reducing the time taken to fill in basic sheets and freeing up time for more profitable tasks.
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Our digital transformation experts cover the whole of the UK, from Scotland to Essex and further. The location of your business is not a problem for our experts feels free to get in touch to start your digital transformation.